Detective Marketing: Creative Common Sense in Business
?In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications.? Claes Andréasson, Director, Absolut Akademi, The Absolut Company ?Stefan Engeseth crackles with energy in his book Detective Marketing. He?s not afraid to think differently and he does so with the authority of long practical experience. We all need the fresh breeze that blows through this book. I recommend it whole-heartedly.? Per Frankelius. PhD Economics Örebro University and the International School of Economics, Jönköping. This book is based on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow.
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