Movies are magical. They can release us from the stress of everyday life. But movies also contain valuable lessons to improve the way we do business. In their entertaining new book, The Big Picture: Essential Business Lessons From the Movies, authors Kevin Coupe and Michael Sansolo show how to use the stories in movies to solve problems in business. From The Godfather to Tootsie, from The Wedding Singer to Babe, the authors use more than sixty of their favorite movies to teach important lessons about branding, customer service, leadership, planning, ethics, and innovation. Readers will learn how to use stories from the movies to communicate clearly with employees, clients, and customers. The book includes movies that illustrate key business lessons in branding, ethics, customer focus, leadership, and more. Get out the popcorn, sit back, relax...and learn!
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